Episode 11- Sascha Gill-Chugh, CAMFED

What happens when a corporate law path feels "soulless"? For Sascha Gill-Chugh, it led to a career pivot that is now reshaping how we talk about international development. In this episode, Vishnee sits down with Sascha, Communications Manager at CAMFED, to discuss the urgent need to decolonise the aid sector, the strategy behind reaching 20 million people with a single campaign, and why your "introvert" qualities might actually be your greatest leadership strength.

In this episode, we discuss:

• The Big Pivot: Why Sascha left a law degree behind to pursue a Master’s at SOAS and a career in social impact.

• Decolonising the Aid Sector: Moving away from "helplessness" tropes (the "flies in eyes" imagery) toward stories of community-led empowerment.

• Award-Winning Campaigns: A behind-the-scenes look at the "Refugees Are Changemakers" (IRC) and "Crime Not Compliment" (Plan International UK) campaigns.

• Strategic Creativity: Why using graphic illustrations instead of photography was the key to passing the Protection from Sex-Based Harassment Bill.

• The "Smile File": A practical tool for women of colour and introverts to advocate for their worth and track their wins in a competitive industry.

• The Future of Comms: How AI will handle the "busy work" of PR, freeing us up for ethical storytelling and reputational risk management.